P@SHA is Pakistan's sole authorized trade association representing the IT industry.
The voice of an industry, P@SHA was founded in 1992 to protect the rights of its members and lobby for an environment that promotes growth, prosperity, innovation and ease of doing business. It deals with issues no company could manage alone, such as input ongovernment policies, legislation and industry incentives. Today over 600+ companies are active P@SHA members. P@SHA's scope has broadened to include firms such as BPOs, Call Centers, Animation & Game Developers, Consultancies, and Startups.
Going beyond borders, P@SHA also promotes Pakistan’s IT industry through trade delegations, participation in exhibitions and networking opportunities. It is the only Pakistani entity globally registered with and recognized by WISTA (World Information Technology and Services Alliance), ASOCIO (Asian Oceanic Computing Industry Organization), and APICTA (Asia Pacific ICT Alliance).