P@SHA (Pakistan IT Industry Association) (1992–Present) is a functional trade body and the only registered association for the IT industry in Pakistan, primarily to promote and develop the software and services industry in Pakistan and to protect the rights of its members.
P@SHA is the sole non-profit organization that helps the IT industry in Pakistan be heard in the global arena. P@SHA is funded by its member companies and organizes activities that promote the image and achievements of the industry. It works with the Government of Pakistan to develop an IT-friendly environment in Pakistan. P@SHA won several Asia Pacific ICT awards and is a body that conducts ICT awards in Pakistan.